I coach SMEs, freelancers and entrepreneurs to get clear about their business and how it stands out. I then shape this into words which inspire.
And while copywriting and coaching may sound like different disciplines, helping you identify your business’ goals, what your audience and stakeholders want and what kind of problems your business solves, has a huge bearing on the power of your brand. The clearer you answer these questions, the clearer your clients will be about what you stand for - and the more confident they’ll be about investing in you.
Not only does coaching help to produce great copy, it also hones your vision and often generates a fresh new approach to doing business.
“Melanie is an excellent copywriter and helped me with my website for my legal recruitment business. She took time to understand my business and the message I wanted to get across to my clients. Her background as a lawyer meant she understood the tone and my target audience. She was efficient and always on hand to discuss any queries. I have no hesitation in recommending Melanie if you are looking for help with your copywriting. She is a pleasure to work with”
“We instructed Melanie to draft all of the copy for our new interior design website when undergoing a re-brand last year. The content of this copy was essential in reflecting our core brand values and brand identity, and Melanie quickly got to grips with our brief, implementing precisely the tone and message that we required. We were really impressed with her services from concept through to completion and would recommend her without reserve”
“Melanie helped our team during a very busy time by writing content for our new firm website. We were under a huge amount of pressure to get things done quickly but they had to be right. Melanie produced copy that was clear, concise and on-brand. She took the time to understood what makes us tick as a firm and this came across in her copy”
While I’m happy to mentor during our sessions, coaching isn’t about telling you what to do. As your coach and copywriter, I’m more of a sounding board and facilitator, empowering you to work out how you want to market your business in way that aligns with your values and inspires potential clients – your vision – my words. The former is key because having space to work out what you want rather than being told what you should do, is the surest way to success and fulﬁlment.
I conduct our discussions in person or via Skype. A single session usually lasts for about 30 minutes with various packages to choose from depending on your needs. I offer a complimentary 30 minute consultation at the start of our time together to determine whether my copywriting is right for you and what your journey looks like. Every client is different so this allows me to tailor a package which gives you the best return on investment.
Before our first formal session, you’ll receive a short questionnaire which you send back to me before we talk. This helps you gain clarity on your business goals, challenges, vision and dreams, ensuring that you get the most out of our session as possible.Book Your Free 30 Minute Consultation
“Brevity is the soul of wit”
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